Find Buyers

Build ABM Target List

Build ABM Target List

A target list that reflects today's market — not last quarter's spreadsheet.

A target list that reflects today's market — not last quarter's spreadsheet.

Show active buying signals within the quarter they're identified — vs. 12% from static lists.

Show active buying signals within the quarter they're identified — vs. 12% from static lists.

THE brıef

Build a continuously refreshed ABM target list from firmographic fit, technographic signals, intent data, and behavioral signals. Score every account in the addressable market against the ICP. Surface the accounts that are in-market now — not just the ones that fit on paper. Tier and prioritize automatically. Remove churned, acquired, or disqualified accounts as they change.

Builds the total addressable list from every relevant source

The agent queries firmographic databases, LinkedIn, job boards, technographic providers, and first-party data simultaneously to identify every company in the addressable market. Filters apply at the source — company size, industry, geography, technology requirements — so the raw list starts with relevant accounts, not a universe to manually prune. Duplicates are resolved across sources. Known customers, competitors, and disqualified accounts are excluded. The output is a clean, sourced list of every account worth pursuing — typically built and ready for scoring within hours.

TAM build: SaaS companies 200–5000 employees, US/Canada, using Salesforce or HubSpot. 4,200 accounts identified across 6 sources. 340 excluded (existing customers/competitors/disqualified). 3,860 net-new for scoring.

Builds the total addressable list from every relevant source

The agent queries firmographic databases, LinkedIn, job boards, technographic providers, and first-party data simultaneously to identify every company in the addressable market. Filters apply at the source — company size, industry, geography, technology requirements — so the raw list starts with relevant accounts, not a universe to manually prune. Duplicates are resolved across sources. Known customers, competitors, and disqualified accounts are excluded. The output is a clean, sourced list of every account worth pursuing — typically built and ready for scoring within hours.

TAM build: SaaS companies 200–5000 employees, US/Canada, using Salesforce or HubSpot. 4,200 accounts identified across 6 sources. 340 excluded (existing customers/competitors/disqualified). 3,860 net-new for scoring.

Scores every account against the ICP

Every account on the list is scored across four dimensions: firmographic fit (size, industry, geography, growth stage), technographic fit (tools they use that make your product valuable or compatible), intent signals (third-party intent on relevant keywords), and behavioral signals (website visits, content downloads, event attendance). The composite score produces a tier — Tier 1 for high-fit, high-intent accounts that should receive full ABM treatment; Tier 2 for high-fit, lower-intent accounts that enter nurture; Tier 3 for moderate-fit accounts on a watch list. Scoring runs weekly and tiers shift as new signals arrive.

3,860 accounts scored. Tier 1: 412 accounts (10.7%). Tier 2: 891 accounts (23.1%). Tier 3: 2,557 accounts (66.2%). Top Tier 1: Orion SaaS (score: 94), Basecamp Financial (91), Meridian Health (88).

Scores every account against the ICP

Every account on the list is scored across four dimensions: firmographic fit (size, industry, geography, growth stage), technographic fit (tools they use that make your product valuable or compatible), intent signals (third-party intent on relevant keywords), and behavioral signals (website visits, content downloads, event attendance). The composite score produces a tier — Tier 1 for high-fit, high-intent accounts that should receive full ABM treatment; Tier 2 for high-fit, lower-intent accounts that enter nurture; Tier 3 for moderate-fit accounts on a watch list. Scoring runs weekly and tiers shift as new signals arrive.

3,860 accounts scored. Tier 1: 412 accounts (10.7%). Tier 2: 891 accounts (23.1%). Tier 3: 2,557 accounts (66.2%). Top Tier 1: Orion SaaS (score: 94), Basecamp Financial (91), Meridian Health (88).

Keeps the list current as accounts change

Target lists decay. Accounts get acquired, shut down, hit hypergrowth, or switch tools. The agent monitors every account on the list for changes that affect their score — new funding, headcount changes, tool additions, leadership changes — and updates tiers automatically. Accounts that meet the ICP better over time move up. Accounts that get acquired or are known to have signed a long-term competitor contract move down or off. The list reflects the market as it is today, not as it was when the spreadsheet was last refreshed.

This week: 23 accounts moved from Tier 2 → Tier 1 (new funding/hiring signals). 14 accounts removed (acquired or known locked-in). 8 new accounts added from market scan. Net: +17 Tier 1 accounts.

Keeps the list current as accounts change

Target lists decay. Accounts get acquired, shut down, hit hypergrowth, or switch tools. The agent monitors every account on the list for changes that affect their score — new funding, headcount changes, tool additions, leadership changes — and updates tiers automatically. Accounts that meet the ICP better over time move up. Accounts that get acquired or are known to have signed a long-term competitor contract move down or off. The list reflects the market as it is today, not as it was when the spreadsheet was last refreshed.

This week: 23 accounts moved from Tier 2 → Tier 1 (new funding/hiring signals). 14 accounts removed (acquired or known locked-in). 8 new accounts added from market scan. Net: +17 Tier 1 accounts.

Today vs. with

Today vs. with

Build ABM Target List

Build ABM Target List

Today

Target list built once by ops team from ZoomInfo export. Refreshed quarterly if at all.

No distinction between high-intent and low-intent accounts in the list

Acquired or disqualified accounts sit in the list until someone manually removes them

Takes 2–3 weeks to build a new target list from scratch when strategy changes

With ABM Strategist

List built from 150+ sources and rescored weekly. Tiers shift as signals change.

Three tiers based on composite fit + intent score. Resources go to Tier 1 first.

Account changes monitored continuously. Disqualified accounts removed automatically.

ICP criteria updated in minutes. New scored list ready within hours.

Works with

Works with

No items

No items

Three layers, one platform by Lantern

Three layers, one platform by Lantern

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Data Waterfall

150+ enrichment providers. Sequential routing optimized per segment. The best answer wins. No vendor lock-in.

Agent Engine

Open-source execution engine. Workflows defined in code. Human-in-the-loop checkpoints. Full audit trail on every action.

Revenue Ontology

Every data source normalized into one model. Entity resolution across systems. Relationships stored, not inferred. Schema that evolves with your business.

FAQ

FAQ

How large can the target list be?

Can we import an existing target list instead of building from scratch?

How are scores calibrated?

Can different teams have different target lists?

A stale target list is a strategy that's already behind.

A stale target list is a strategy that's already behind.

USE CASES

Revenue Team

Marketing Team

Customer Success

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Pricing

RESOURCES

Blog

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© LANTERN 2025

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USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin