The agent queries technographic databases, job posting language, LinkedIn profiles, and product review platforms to build a list of every account in the market using a direct competitor. Coverage spans 150+ data providers — not just G2 or Bombora, but technographic signals from job postings ('experience with Salesloft required'), LinkedIn skills data, vendor review activity, and intent signals on competitor brand terms. Every account is tagged with which competitor they're running, confidence level, and last-updated date. The result is a displacement target list that updates continuously as new signals emerge.

Not all competitive accounts are worth pursuing equally. An account that signed a 3-year deal 6 months ago has low displacement potential today. An account with a new CRO, an expiring contract in 90 days, and active complaints on G2 is a prime target. The agent scores each account on four dimensions: contract timing (estimated renewal proximity), pain signal strength (negative reviews, SDR turnover, tool complaints), organizational change (new leadership, reorg signals), and intent (researching alternatives). Tier 1 accounts — high displacement potential, near renewal — get the most resources. Tier 3 accounts enter a watch queue for future cycles.

Displacement campaigns land when the account is actually in a position to switch — not when the cadence fires. For accounts within 90 days of contract renewal, the agent builds outreach that acknowledges the renewal timing directly: 'Your Outreach contract is coming up — here's what a transition to Lantern looks like before you auto-renew.' For accounts with new leadership, the messaging resets: new leaders often audit their inherited stack in their first 90 days. For accounts with active pain signals, competitive comparison content leads. The right message, at the right moment, to the right person.