Find Buyers

Monitor Website Visitors

Monitor Website Visitors

Turn anonymous website traffic into a named account list with contacts ready to engage.

Turn anonymous website traffic into a named account list with contacts ready to engage.

of B2B website visitors leave without filling out a form. Most of them are evaluating your category.

of B2B website visitors leave without filling out a form. Most of them are evaluating your category.

THE brıef

Your website traffic is a live signal of buying intent — except most of it is invisible. Companies visiting your pricing page, product pages, or case study sections are actively evaluating your category. The agent identifies those companies, maps them to your ICP, surfaces relevant contacts, and routes them to the right rep before they fill out a competitor's form. You already paid for the traffic. Now use it.

Identifies companies behind anonymous IP traffic

The agent resolves anonymous IP addresses to company identities using reverse IP lookup enriched with firmographic data from multiple providers. Coverage spans direct company traffic, traffic routed through known B2B IP ranges, and corporate network visits — including field workers on VPN. Companies are matched to firmographic profiles including industry, size, revenue band, and location. The identification layer runs in real time — a company visiting your pricing page today is in your dashboard today, not exported in a weekly report.

Tuesday: 14 unique companies visited /pricing. 3 visited more than once. Ridge Capital Group (Series B, 180 employees, RevOps category match) — 4 pageviews, 8 min session.

Identifies companies behind anonymous IP traffic

The agent resolves anonymous IP addresses to company identities using reverse IP lookup enriched with firmographic data from multiple providers. Coverage spans direct company traffic, traffic routed through known B2B IP ranges, and corporate network visits — including field workers on VPN. Companies are matched to firmographic profiles including industry, size, revenue band, and location. The identification layer runs in real time — a company visiting your pricing page today is in your dashboard today, not exported in a weekly report.

Tuesday: 14 unique companies visited /pricing. 3 visited more than once. Ridge Capital Group (Series B, 180 employees, RevOps category match) — 4 pageviews, 8 min session.

Scores visitor intent by page and behavioral pattern

Not all traffic is equal. A single homepage visit is different from a 12-minute session across the pricing page, the integrations page, and two case studies. The agent assigns an intent score to each company visit based on page depth, content type (pricing vs. blog vs. careers), session duration, visit frequency, and historical engagement pattern. High-intent visitors — companies hitting the pricing page multiple times across multiple sessions — surface at the top. Low-intent browse traffic stays filtered out.

Ridge Capital Group: intent score 88/100. Sessions: 3 visits over 6 days. Pages: /pricing (x2), /integrations, /case-studies/revops. Last visit: yesterday at 2:14 PM.

Scores visitor intent by page and behavioral pattern

Not all traffic is equal. A single homepage visit is different from a 12-minute session across the pricing page, the integrations page, and two case studies. The agent assigns an intent score to each company visit based on page depth, content type (pricing vs. blog vs. careers), session duration, visit frequency, and historical engagement pattern. High-intent visitors — companies hitting the pricing page multiple times across multiple sessions — surface at the top. Low-intent browse traffic stays filtered out.

Ridge Capital Group: intent score 88/100. Sessions: 3 visits over 6 days. Pages: /pricing (x2), /integrations, /case-studies/revops. Last visit: yesterday at 2:14 PM.

Maps identified companies to the right contacts

Knowing a company visited your site is valuable. Knowing which specific contacts to reach out to — and having verified emails and phone numbers ready — is the actual pipeline moment. The agent maps each identified company to relevant contacts based on your configured ICP role targets: the VP Sales for a RevOps tool, the Head of Marketing for a marketing platform. Contacts are ranked by relevance, enriched from multiple sources, and verified before surfacing. Net-new contacts not in the CRM are flagged separately.

Ridge Capital Group: 3 contacts surfaced. VP Revenue (in CRM, last engaged 4 months ago), Head of Revenue Ops (net-new contact), Director of Marketing (low relevance).

Maps identified companies to the right contacts

Knowing a company visited your site is valuable. Knowing which specific contacts to reach out to — and having verified emails and phone numbers ready — is the actual pipeline moment. The agent maps each identified company to relevant contacts based on your configured ICP role targets: the VP Sales for a RevOps tool, the Head of Marketing for a marketing platform. Contacts are ranked by relevance, enriched from multiple sources, and verified before surfacing. Net-new contacts not in the CRM are flagged separately.

Ridge Capital Group: 3 contacts surfaced. VP Revenue (in CRM, last engaged 4 months ago), Head of Revenue Ops (net-new contact), Director of Marketing (low relevance).

Routes high-intent accounts to the right rep automatically

When a company crosses the intent threshold, the agent doesn't just log it — it routes the account to the right rep based on territory, segment, or account ownership rules in your CRM. The rep gets a notification with the company, the pages visited, the contacts surfaced, and a suggested first-line based on the session data. High-intent accounts are routed in real time. Accounts that fall below threshold are queued for weekly review. No visitor report to export and work through manually — it arrives in the rep's workflow.

Routed to: Marcus T. (West Enterprise). Alert: 'Ridge Capital Group hit your pricing page 3x this week. VP Revenue is in CRM — last touched 4 months ago. Suggested opener sent.'

Routes high-intent accounts to the right rep automatically

When a company crosses the intent threshold, the agent doesn't just log it — it routes the account to the right rep based on territory, segment, or account ownership rules in your CRM. The rep gets a notification with the company, the pages visited, the contacts surfaced, and a suggested first-line based on the session data. High-intent accounts are routed in real time. Accounts that fall below threshold are queued for weekly review. No visitor report to export and work through manually — it arrives in the rep's workflow.

Routed to: Marcus T. (West Enterprise). Alert: 'Ridge Capital Group hit your pricing page 3x this week. VP Revenue is in CRM — last touched 4 months ago. Suggested opener sent.'

Today vs. with

Today vs. with

Monitor Website Visitors

Monitor Website Visitors

Today

Traffic data lives in Google Analytics as anonymous sessions — no company names, no contacts, no way to act on it.

Sales reps manually check a visitor tool weekly and decide which companies are worth pursuing — most don't.

A prospect visits your pricing page three times in a week, but the rep finds out after the deal is already closed with a competitor.

With ABM Strategist

Companies are identified in real time, scored by intent, and routed to the right rep with contacts and a suggested opener.

High-intent accounts are pushed directly into rep workflows with routing logic applied — no manual triage required.

Three-visit pricing page behavior triggers a real-time alert with the contact and the suggested first message already drafted.

Works with

Works with

No items

No items

Three layers, one platform by Lantern

Three layers, one platform by Lantern

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Every agent runs on three layers: a unified data model, 150+ enrichment providers, and an open-source engine where every decision is auditable.

Data Waterfall

150+ enrichment providers. Sequential routing optimized per segment. The best answer wins. No vendor lock-in.

Agent Engine

Open-source execution engine. Workflows defined in code. Human-in-the-loop checkpoints. Full audit trail on every action.

Revenue Ontology

Every data source normalized into one model. Entity resolution across systems. Relationships stored, not inferred. Schema that evolves with your business.

FAQ

FAQ

What identification rate should we expect?

Does it identify individual users or just companies?

Which CRMs does routing integrate with?

Does it track returning visitors over time?

The companies most likely to buy are already on your website. This agent makes sure your team knows who they are.

The companies most likely to buy are already on your website. This agent makes sure your team knows who they are.

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin

USE CASES

Revenue Team

Marketing Team

Customer Success

PRICING

Pricing

RESOURCES

Blog

About Lantern

Status

Support

© LANTERN 2025

Terms

Privacy

Linkedin