
THE brıef
Research every account on the outbound list before a single email goes out. Pull their recent news, tech stack, hiring patterns, and leadership changes. Write outreach that references what's actually happening at the company — not a merge field with their industry. Every sequence is unique to the account. No templates.
Today
Rep spends 20 minutes researching before writing one email. Most emails still feel generic.
Same value prop sent to VP Sales, RevOps, and CRO at the same account.
No feedback loop — rep can't tell which personalization approach is working.
Follow-ups repeat the opener with different subject lines.

With ABM Strategist
Research runs across the full list automatically. Every email references a real account event.
Each persona gets a distinct angle matched to their role and the specific signal that triggered outreach.
Reply rates tracked by trigger type and persona. Weights adjust automatically each batch.
Each follow-up builds on prior touch, adds new context, and references progression.
Data Waterfall
150+ enrichment providers. Sequential routing optimized per segment. The best answer wins. No vendor lock-in.

Agent Engine
Open-source execution engine. Workflows defined in code. Human-in-the-loop checkpoints. Full audit trail on every action.

Revenue Ontology
Every data source normalized into one model. Entity resolution across systems. Relationships stored, not inferred. Schema that evolves with your business.

How is this different from AI email tools like Lavender or Amplemarket?
Can I set guardrails on what gets referenced in emails?
Does it work for existing pipeline or just net-new outbound?
How long does a batch take?






