The agent tracks every contact tagged as a champion across the full CRM — past customers, internal sponsors on closed-won deals, advocates on closed-lost deals, and contacts who gave strong referrals. Monitoring runs continuously across LinkedIn, email signature changes, company website updates, and data provider signals. When a champion updates their LinkedIn profile, changes their email domain, or appears in a new company's team page, the change is detected typically within 48 hours — before most reps would notice it in their weekly scroll.

Not every champion job change is a sales opportunity. A champion who moves from a 500-person SaaS company to a 15-person startup is a different opportunity than one who moves to a 2,000-person enterprise. The agent scores the new company against the ICP immediately after a job change is detected — firmographic fit, technographic profile, current tools, open roles, and any existing intent signals. If the new company is Tier 1, the alert goes out with a meeting request recommended. If it's out of market, the champion goes on a watch list for future monitoring.

Outreach to a former champion is different from cold outreach. They know the product. They've seen it work. The re-engagement message should acknowledge the history, congratulate them on the new role, and open the door — not pitch from scratch. The agent generates a first message that references the prior relationship specifically: when they were a customer, what they used the product for, and a natural bridge to exploring whether it fits at their new company. The message is short and warm — a conversation opener, not a sales email.